Social media is a big deal, many companies are coming on board or already on board with social media because they have realized the impact their engagement with customers has on their business advancement. Customers and prospects enjoy seeing their favorite brands interacting on Facebook and Twitter because it puts a more personal “you care about me” attitude out there. When customers feel cared for, businesses grow tremendously! What happens when you are more of a blogger or a business that doesn’t really sell anything but rather shares knowledge on a specific niche? How is it that you engage people in a unique way to get more Twitter Followers and Facebook Likes? After all being in social media means you have a want and a need to reach your potential …