From burger chains to fried chicken restaurants to coffee and donut spots, fast food is an essential part of the landscape of cities and towns across Canada and the US — and increasingly, the world. So it probably isn’t surprising that the global fast food market, according to a report from Zion Market Research released last year, is estimated to be worth $690.80 billion by 2022.
Touch Screen Kiosks
At the same time, minimum wage increases in large North American markets like Ontario are increasing the cost of doing business for fast food franchisees. For this reason, industry leaders are turning to technological innovation to make their brands more competitive by keeping payroll costs down.
With the latest capacitive touchscreen technology fast food kiosks can offer customers a streamlined, intuitive experience, making it is easier than ever for customers to place and pay for their entire order without needing to interact with an employee. Not only does this allow fast food restaurants to reduce the number of floor workers they need, it also gives customers the ability to see all the options available to personalize and build their order.
Projective Capacitive touchscreens offer fast food kiosks a range of benefits. Built of highly durable glass, PCAP touch screens use the same interface technology customers are already familiar with from tablets and smartphones. Because they offer a multi-touch experience, they can be programmed to offer a sophisticated range of options. This means each kiosk can be customized to the particular needs of a chain or franchise, and if regional or seasonal differences need to be taken into account, updates are easy and straightforward.
According to franchises that have introduced this new technology, touch screen kiosks have already improved wait times and made it easier for restaurants to move customers through the ordering process. Because they allow users to see exactly what they are purchasing as they add each item to the order, PCAP kiosks also improve accuracy, which saves even more time and reduces operational waste.
Industry watchers are already predicting that touch screen technology is going to revolutionize the fast food industry. With major fast food players like McDonald’s and Panera adopting touch screen kiosks in stores across North America and, according to Business Insider, seeing major benefits,it is only a matter of time before customers come to expect touch screen kiosks as an option when ordering fast food. In such a competitive industry, other brands will need to keep up if they want to maintain their share in the market.
This is why franchises that want to offer their customers a more streamlined and stress-free experience should consider looking into PCAP touch screen providers who can deliver high quality capacitive touch screens that will make sure they remain competitive in the coming years. With the growth of fast food showing no signs of slowing down, brands that want to guarantee themselves as big a share of the market as possible will also want to capitalize on the opportunities touch screen technology represents.
