Reliable delivery, high quality, professional service. They’re all important parts of running a business without complaint from the target market. But they’re not necessarily enough to win them over. When spending, particularly online, people tend to engage in emotional buying more often than they rely solely on reason. As a business, capitalizing on that emotional engagement is going help you bring more people in and retain them for a lot longer.
Build a community
If your business is taking on the online world, then adding to a community of followers and brand fans should always be part of the strategy. The easiest way to do that nowadays is by making use of social media. If customers have concerns, redirect them to social media to kick-start some activity on the platforms. Solving problems and providing good customer service provides some good vibes that others will start to follow you for. Answer questions, stoke customer interaction by replying when they leave comments, and share content and deals they’ll be interested in.
Promote social spending
Nearly everything we do on the internet is a social experience if we let it be. To your business, ensuring that purchases are a social experience means that more than one person gets to see the benefit of when you make a sale. You can use printable gift certificates as a way to encourage spending in a way that brings more than one person into the transaction. You can also incentivize a social aspect of every single purchase you get. For instance, you can offer a discount on a customer’s next purchase if they use widgets on your site to make a social media post about their purchase.
Get personal with deliveries
An emotional connection isn’t necessarily about making it a shared experience, either. Creating a deeper connection with the individual can be of a lot of value when it comes to retaining customers. In the world of ecommerce, one of the best ways to do that is to use delivery inserts that pack a bit of a personal touch. A handwritten thank-you note, a pack of candy, some extra little treat to accompany the main purchase. It’s worth investing into if you want customers to keep coming back.
Put your content to work
Content can have plenty of emotional punch, as well. In fact, if you’re writing any kind of content to share on your site and social media channels, you need to ask yourself if it really has any emotional engagement in it. It can be as simple as changing the tone of the title and the language inside. Instead of ‘Ways To Make Your Bath More Relaxing’, for instance, you can use a title like ‘How My Bath Changed My Life Forever’.
Buying a product is an emotional experience. Beyond the actual material use for the goods, it’s about the value it provides, at heart. Give your business more ways to add that emotional value and you’ll get the kind of reactions from customers you’ve been hoping for.
