Social media is a big deal, many companies are coming on board or already on board with social media because they have realized the impact their engagement with customers has on their business advancement. Customers and prospects enjoy seeing their favorite brands interacting on Facebook and Twitter because it puts a more personal “you care about me” attitude out there. When customers feel cared for, businesses grow tremendously!
What happens when you are more of a blogger or a business that doesn’t really sell anything but rather shares knowledge on a specific niche? How is it that you engage people in a unique way to get more Twitter Followers and Facebook Likes? After all being in social media means you have a want and a need to reach your potential readers or service users. One great way to engage in social media to increase numbers is to create one day a week when you ask a question and each month you could have different topic ideas based on what the National Holiday is for that month.
Asking questions and getting into the minds of your following really helps you to reach those people’s friends and friends of those friends, etc etc, until maybe you get some more likes and follows. There are other ways to get more likes on Facebook and Follows on Twitter, but I have not yet tried them. You can do a facebook like exchange where you like other pages & these pages reciprocate your like.
One rule I try to live by in social media networking is to return the favor of a like or an @ reply on Twitter. You see, when you are networking it is vitally important to ensure your following and loyal online connections feel important. A person online is not going to feel real important to you if they like your status daily and @ reply you daily but you never talk back to them or head to their profile/page to like something in return. It’s sort of a rule of etiquette in social media to return favors to those who interact with you.
What methods have you used to increase your likes on Facebook and following on Twitter? Have you ever done a facebook like exchange before? Tell me about it in the comment section below.
I do return all comments but I’m working on trying to follow up on the social networks. Sometimes it’s tough portioning out time for it all but I agree that it is a two-way street.