Parenting blogs are all-the-rage right now, and why not? Every parent has their own story and input in regard to what it takes to raise a child; meanwhile, new parents will always seek advice when it comes time to have children themselves. With many money-making niches to explore and a huge built-in audience, parenting blogs have plenty of legs when it comes to getting noticed and generating passive income.
That being said, there are some rookie mistakes that keep many parents from getting their blogs off the ground and actually making money. Whether you want to start your blog as a side gig for affiliate income or you want to eventually become a full-blown lifestyle blogger, consider the following mistakes that plague newbies and how to avoid them.
Despite popular belief, SEO is far from dead. It doesn’t matter if you’re a great storyteller with a magnetic personality: if you don’t pay attention to elements of SEO such as keyword research, content creation and link-building, your site may as well be dead in the water.
Start by familiarizing yourself with Google Analytics and check out your competition with Neil Patel’s SEO Analyzer tool. By understanding where your traffic is coming from and what you can do to optimize your site, you can actually set actionable goals in regard to your content and get more traffic.
Failing to Make a Commitment
Many bloggers make the mistake of towing the line between hobby blogging and really putting their heart and soul into their sites. If you consider yourself more a hobbyist, you should only expect part-time income accordingly. On the flip side, generating passive income from your blog takes months of work and steady traffic.
Don’t be afraid to commit to your blog and be patient. In short, commitment means buckling down on content creation, promotion via social media and outreach to get yourself noticed.
Lack of Consistency
On a similar note, the more you’re able to post and push out content, the more opportunities you have to rank for keywords and take advantage of affiliate links. Publishing content or daily or weekly can be daunting; however, consider having some “lazy,” bite-sized posts lined up (think: 300 word blogs or photo-based updates) when you’re behind on content. Remember: not everything you post needs to be a home-run.
Neglecting Social Media
It’s easy to spread yourself thin within the blogosphere. That being said, you should strive to boost your content via Facebook, Twitter and Instagram at the very least. Channels such as Pinterest might also be of interest to you if your audience is predominately female.
In short, your social following should funnel back to your site: when in doubt, remember that visual content, such as selfies and infographics, is king on social media.
Failing to Embrace the Lifestyle
Parenting bloggers have the luxury and freedom to create content anywhere. Whether you’re in the car or on vacation, you’re constantly expected to grind out new content ideas and come up with new ways to engage your audience.
Stressful, isn’t it? However, the more personable you get and show readers the “behind the scenes” of your life, you more likely you’ll be to create an emotional connection with your audience.
Avoiding the aforementioned missteps will help ensure that you’re not needlessly holding your parenting blog back. By ensuring that you pay close attention to your content strategy and schedule, meanwhile investing enough time and energy into your blog in terms of optimization, you’ll be better poised for quicker results.
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