Marketing and Advertising
Starting a business can be an exhilarating feeling, particularly if you have an idea where there is little to no competition. One of the biggest fears from new business owners is that their business will fail. Most businesses fail, because they fail to put in the hard work necessary to make sure their business flourishes.
A business is built up of many different functions, but in order to launch your product or service effectively, you have to reach potential customers. This is what is known as marketing and advertising and there are many successful ways to use them.
Today, we will go over proven marketing and advertising strategies that work!
Using Psychology to Reach Your Customer
After a long day at work, what do you want to do when you get home? Most would say to unwind, and this could be grabbing something to eat and watch television, relax with a magazine or book, or even browse through the internet on the latest trends or check the news. The point is, we as people need to unplug!
There are subliminal messages offered by businesses in most of these entertainment venues, and that’s what you are looking for too when you try to reach out to your potential clients. You want to be able to use the power of psychology so it promotes your brand without sounding too promotional.
So how do you reach your customer in this manner? The answer lies in inverted marketing and advertising!
Inverted Marketing & Advertising Techniques
1. Use the Internet with the Power of SEO
Yes our generation has been sucked into the technological revolution and most of us don’t watch much television anymore and when we do, we just prerecord our shows. You as a new business have to use what is at your disposable that is through strategically placed SEO.
Gone are the days when you would find standard anchor text in articles. Today, these links are strategically placed using indirect marketing to play off the curiosity of the reader to help reel in new business, without them even realizing it.
2. Use the Power of YouTube
Many of us know that YouTube has a huge potential when it comes for marketing your product or service, and it’s free! Most people may set up a video for their product, but fail to know how to make a product sizzle!
This may take a lot of keyword input, so your product can easily be found by keyword searches. You want your video to go viral, and this will work with shock value. Advertisers spend millions dollars each year using in Super bowl ads using shock value because it works!
3. Take Advantage of People’s Daily Commute
There is submittal advertising around us every day, even when we’re on the way to work. We might see it in billboard’s, through the radio, or even that of automobile advertising.
According to Pro Wraps, car and truck wrapping is one of the hottest and cost-effective ways to advertise for your business today. Think of how many people will see your product over and over again and gain a curiosity to find out more on your website.
Part of the battle of starting a new business involves reaching new customers with your product or service, and this involves strategic marketing and advertising. Doing this in a correct manner can make a big difference if your business succeeds or becomes another failed statistic.
Which one of these methods will you try to increase business profits?