During the Victorian era affluent women preferred skin almost pallid in color because they considered tanned skin a sign of the working class. When the 1920’s rolled in, fashion icon, Coco Chanel, once again made a mark on the fashion world when she emerged from a vacation at the French Riviera with golden tan skin. Her fans, including the wealthy, were enthralled with the look and tanned skin soon became a fashion trend for people of all social circles.
Pursuit of a Smooth, Even Tan
Before it was a fashion statement, bathing in sunlight had already been proven to have health benefits against illness and disease. Tanned skin then became synonymous with health. But, what worked against fashion tanning were tan lines caused by clothing that covered some, yet exposed other parts of skin. Cumbersome methods, such as lowering straps, undoing hooks, and posing in weird postures were developed in attempts to tan evenly. Plus, there was always the chance for embarrassment beyond tan lines- unwelcome, unintended exposure!
To offset the dilemma of tan lines, salons now have the technology to offer an option for spraying skin with a DHA based solution. Also sometimes referred to as sunless tanning, the solution reacts with amino acids in a person’s skin producing the greatly desired even tan with no lines. Spray tans are also great for when time is short or for those who live in cold climates with limited opportunities for natural sun exposure. Tanning salons, such as the service at Sun Tan City, can transform the palest skin tone to golden-brown within a few hours. Skin will continue to darken for about 12 hours after the treatment. With proper care, a spray tan can last from 1 to 2 weeks.
From senior prom night to Dancing With the Stars, one of the must-have fashion accessories is tanned skin. Clothes seem to stand out and makeup glisten against the backdrop of bronze toned skin. When time is of the essence or winter doldrums set in, a spray tan helps people acquire an air of confidence from the exotic feel a tan provides.