Moms: Your Exercise Excuses are Over!
During the month of January, if you pull up to your local gym I would…
Fashion and Snow. Not the most conventional of partnerships to say the least. In fact if you tried trekking through the alpine tundra in any of the catwalk outfits nowadays you would be in for a rough time.
But I’m being silly. The fact is that modern ski apparel is actually quite fashionable! From what started as an essential piece of uniform to simply keep you warm and dry, skiers and snowboarders heading up the peak this year will have a seemingly unending choice of jackets, boots, coats, hats etc.
In fact it’s a lucrative business! The Ski Industry rose by 1% last winter despite the financial climate and is set for another rise this year.
Below you can see the transformation skiwear has gone through over the past decades including some of the main advancements in the industry that coincided with them. So whether you’re planning a trip abroad or just to your local dry ski slope, take a few tips from history and look the part!