Are Legends Born or Made?

“This post is sponsored by Heineken”

Are legends born, or made? To find out Heineken®, as part of its latest global campaign ‘Voyage’, is undertaking it’s most daring experiment yet.  This campaigns mission is to truly test what men are made of by dropping them into the wilderness with nothing but a plane ticket to get home, a tuxedo and the nearest airport is miles away. I have always believed that when given no choice, our adrenaline kicks into high gear and we can survive anything as human kind. Let’s see what this campaign shows us about that theory of mine.

This video is introducing you to ‘Voyage’, a new campaign from Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. The result is ‘Dropped’ – a series of episodic adventures as we follow the participants to see if they can survive.

On the Heineken® Dropped YouTube channel viewers will be able to follow each ‘Dropped’ voyage, access documentary-style content and also contribute their own video entries to the ‘casting couch’ –  with a chance to be able to partake in their own Dropped voyage. 

To me, it sounds as if ‘Dropped’ shall be placing people based on their own personality traits, let’s say someone thinks that they are the most outgoing person in the world, then they will have to face that personality trait they feel they have and allow the Voyage to test that beyond normal limits. I may be wrong, but I think that is the general concept I gathered from watching the Heineken® Dropped YouTube channel, what do you think about this new campaign?

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