I work with a lot of companies and public relations people to review products, host giveaways and serve ad space as well. The holiday season is coming which usually means an increase in pitches to your blog, but what it all comes down to is your “stats”. I wonder which is more important; how much traffic you have or how much of an influence you have on others?
Reach is great, of course it is amazing to get 12,000 hits plus a month, I was there in January but not there at this time. You see when life changes so does your blog topics and traffic. Sometimes you are passionate about one topic for a while and everyone wants to read about it because they can relate, sympathize or care about what you are saying. Whatever the reason is, your website has visitors based on how well you SEO your site, how well you promote articles and of course what topic you write about. Let’s say you have 12,000 visitors a month but no real influence over those visitors, they come, they comment and they leave.
Influence is what I personally feel should matter most, not because I don’t have 12,000 visitors monthly but because an influence over another person means that when you review a product and share your honest opinion about that product with others in your “circle” then they are more apt to go out and purchase that product or at least check it out in more detail to see if it’s a fit for their family. Influence can be combination of online as well as in real life. I feel I have more of an online influence because I reach more people online one on one than I do in real life. I certainly express my love for products I review to others in person but usually it’s the online world that I influence more.
When PR and companies contact you through your blog which do you think should matter most to them? Would you rather have them ask how much traffic you get? or How much of an influence do you have? I am sure it’s easier to establish proof of reach than proof of influence, but I really think that both should be looked at when a company is looking to have you review their product.