Regardless of whether you plan to run a social media campaign or work on techniques to build your website/blog you will need to ensure you first install a program like Google Analytics to track where all your traffic is coming from. If you go and hire a social media consultant or virtual assistant to help you in your website goals you will want to have a way to keep goals in mind and be able to see if the assistant has attained those goals for you.
A friend of mine told me that you should have a vision for where you want your site to be in about six months. From there you can work with your virtual assistant or social media consultant to determine what best marketing efforts will work for your goals. Make sure when are setting goals that they are attainable. For instance, if I were to say I want Happily Blended’s traffic to increase by 100% in six months, well that is realistic but there are some other high end numbers that may not make sense for my blog and the various niches my blog covers. I am not a one niche blog which makes targeting a specific audience a bit more challenging.
I have been able to implement strategies on my blog to increase traffic and some tools I use are Digg, StumbleUpon and Entrecard. All three tools have been able to not only increase online visibility of my blog but have increased comments. I love getting comments because that gives me more people to go visit daily or weekly, whichever I end up having time for. A great way for business websites to increase their online visibility would be through text link ads, blog campaigns and SEO key word articles on various blogs.
No matter what you are planning to do or what your goals are for the next six months make sure that you are working with someone who can see your vision, work hard to make your vision a reality and be sure to track what they are doing with weekly meetings to go over the Google Analytics so that you both understand where the site is standing each week.